5 Ad-Tech Insights Learned From Dmexco and the Ad Trading Summit

Why mar tech won’t kill agencies and the leveling the walled gardens were just two topics discussed

Media executives gathered last week at the Dmexco exhibition in Cologne, Germany, and Ad Trading Summit (ATS) London for thought leaders’ observations on the notoriously esoteric (yet increasingly ubiquitous) sub-genre of the industry. Here the most tech-savvy of the business on both sides of the Atlantic gather to trade war stories and insights. Below are key lessons from industry grandees, who include Pivotal Research’s senior analyst Brian Wieser, Iponweb’s founder and CEO Dr. Boris Mouzykantskii, DCA’s CEO Jay MacDonald and MediaLink’s CEO Michael Kassan.