404bot Underscores the Ever-Evolving Threat of Ad Fraud

Elaborate scheme is deliberately crafted to circumvent Ads.txt safeguards

In 2019, digital ad spending tipped the scales at $333 billion globally and accounted for more than half of all media dollars for the first time. This year, it is expected to hit $385 billion, according to eMarketer. All of this makes it a prime target for fraudsters eager to siphon ad dollars from the industry while hiding in plain sight amid the complex ad-tech ecosystem.

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