3 Ways to Navigate First-Price Auction Adoption

This is the first part of a larger movement within the industry

Illustration of an auction
As with any major change, first-price auctioning is causing its share of freakouts. Getty Images

For years, second-price auctions, with winning bids awarded on a showcase showdown model of a penny over the second highest bid, have been the standard way to buy digital ad inventory.

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Mario Schiappacasse has spent the last four years as head of programmatic media at independent global digital partner Jellyfish.