3 Tips for Switching Your Platform to First-Price Auctions

The new model is here to stay

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Last month Google rolled out first-price auctions, which—because they are Google—means that now everyone else will follow suit. First-price will be the universal method for the $48 billion programmatic market. To provide some perspective, that’s the same size as organic food sales in the U.S., the cannabis market worldwide and the entire wearables industry.

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