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The future of programmatic is video.
U.S. advertisers are forecasted to increase their spend on addressable TV by 35 percent between ahead of 2019 with the total amount of spend tipped to surpass $3 billion, according to eMarketer estimates.
Ad-tech companies and media owners are now attempting to capitalize on latent demand with U.S. media giant and publicly-listed measurement outfit this week unveiling their latest wares in the sector. Meanwhile, regulators in Europe are beginning to doubling-down on privacy post GDPR—this time, with Twitter in the crosshairs.
Here are three key ad-tech stories you ned to know this week.