3 Ad-Tech Stories You Need to Know This Week

Google called out over ad fraud inaction, Mediaocean owners explore sale, Oracle unveils its CDP offering

Last week, BuzzFeed published an article exposing security deficits that leave the Android app ecosystem vulnerable to fraud, prompting politicians to call Google out over its relative inaction over policing its app store Play. Meanwhile, amid an anticipated wave of further mergers and acquisitions (M&A) in the space, reports emerged that private equity (PE) outfit Vista Equity wants to sell Mediaocean.

Senator Warner calls on Google to better police its app store

A BuzzFeed investigation into how Android apps available in the Google Play store were embroiled in a multimillion-dollar ad fraud scheme has prompted Sen.

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