3 Ad-Tech Stories You Need to Know: Salesforce's Acquisition, Industry 'Godfathers' Step Down

MediaMath and UnRuly beat the transparency drum

Salesforce upped the ante in the marketing cloud space with its latest purchase Rebel. This happened the same week as two of the godfathers of ad tech left their respective roles at Google and AppNexus, while MediaMath made even more transparency demands from trading partners.

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