Performance Marketing

2022's Major Marketing Trends Across SEO, User-Generated Video, Ad Ops and Influencers

There are no tricks that will get brands and platforms through this moment

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Old goal: maximizing traffic to a site. New goal: getting the right traffic.Prasert Prapanoppasin/Getty Images
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By Phil Frost

January 31, 2022

By now we’ve heard all the jokes about how 2021 was a terrible, horrible, no good, very bad year. But while you’re likely eager to leave 2021 in the past, you’re also eyeing 2022 with some healthy skepticism.

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Headshot of Phil Frost

Phil Frost

Performance Marketing contributor Phil Frost is the founder and COO of digital marketing agency Main Street ROI.

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