2019: The Year of Ad-Tech Darwinism

Survival of the fittest became the new reality

evolution of an ape turning into a person texting
Consolidation in the market has been ongoing for about three years. Getty Images

As 2019—and the decade—draw to a close, the media industry has witnessed a host of closures, fire sales and a rapidly accelerating number of mergers in ad tech.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.