Ad Tech

2019: The Year of Ad-Tech Darwinism

Survival of the fittest became the new reality

evolution of an ape turning into a person texting
Consolidation in the market has been ongoing for about three years. Getty Images
By Ronan Shields

December 20, 2019

As 2019—and the decade—draw to a close, the media industry has witnessed a host of closures, fire sales and a rapidly accelerating number of mergers in ad tech.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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