2019: The Year of Ad-Tech Darwinism

Survival of the fittest became the new reality

evolution of an ape turning into a person texting
Consolidation in the market has been ongoing for about three years. Getty Images

As 2019—and the decade—draw to a close, the media industry has witnessed a host of closures, fire sales and a rapidly accelerating number of mergers in ad tech.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}