As 2019—and the decade—draw to a close, the media industry has witnessed a host of closures, fire sales and a rapidly accelerating number of mergers in ad tech.
Many have dubbed this as the end of the golden era of ad tech, or the ad network, and the beginning of a more Darwinist era where only the strongest in the sector will survive.
This week alone saw the announcement of the intended merger of Rubicon Project and Telaria, just days after it was reported that Smart AdServer has bought LiquidM, plus the collapse of performance video advertising outfit Eyeview.
Notable 2019 ad tech M&A deals
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