On Tuesday, Congresswomen Anna G. Eshoo (D-CA), Jan Schakowsky (D-IL) and Senator Cory Booker (D-NJ), introduced the Banning Surveillance Advertising Act, a bill that would dramatically alter the ways tech companies like Google and Facebook can leverage personal data for online ads.
The bill is attracting pushback from, among others, the Interactive Advertising Bureau (IAB).
The digital advertising body said the bill could jeopardize an estimated 17 million jobs, primarily at small- and medium-sized businesses that account for a large share in internet economy growth.
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