17 Million Jobs In Jeopardy As New Privacy Bill Aims to Curtail Targeted Ads

The FTC would have the authority to enforce fines of up to $5,000

On Tuesday, Congresswomen Anna G. Eshoo (D-CA), Jan Schakowsky (D-IL) and Senator Cory Booker (D-NJ), introduced the Banning Surveillance Advertising Act, a bill that would dramatically alter the ways tech companies like Google and Facebook can leverage personal data for online ads.

The bill is attracting pushback from, among others, the Interactive Advertising Bureau (IAB).

The digital advertising body said the bill could jeopardize an estimated 17 million jobs, primarily at small- and medium-sized businesses that account for a large share in internet economy growth.

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