Your First #Ferguson Pitch
Ed Zitron told us this would happen and we were skeptical, but yesterday Valleywag posted on PR promoting a client’s community alert-style smartphone tool as an “app for the Ferguson riots.”
While Sam Biddle predictably called it the worst thing ever of the week, we are conflicted. (The author of said pitch spoke to us back in February for a post on House of Cards‘ portrayal of the political communications game.)
The product, as we understand it, allows citizens to take pictures of crimes complete with geolocation info so they can more effectively alert law enforcement.
How good or bad is this pitch, though?
First, how directly might a writer tie the product to the larger Ferguson story? That’s not quite clear except that the pitch promotes the client as a source to comment on general topics regarding citizens who use technology to document crimes.
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