What Does the Media Do to Piss Off PR?

The top item on our recent guest listicle “5 Things PR Does That Piss off the Media” was “send too many press releases.”

OK, but are we really the bad guys here? What about the things they do that piss us off?

On that note, the PRSA feels like the New York Times “Haggler” may have been a bit too broad in his earlier denunciation of the industry. Of course president/CEO William Murray agrees that “Well-targeted pitches not only build healthy relationships with reporters, but make good business sense” while overdoing it is a guaranteed way to sour such a relationship.

But