What CMOs and VPs Should Expect From Big Coverage
This is a guest post by Curtis Sparrer, principal at Bospar.
This is a guest post by Curtis Sparrer, principal at Bospar.
What should CMOs and marketing vice presidents expect when they get that long-awaited placement in the Wall Street Journal?
“For many marketers, the dream piece is a feature story explaining why they are better than the other guys, in which every bit of messaging comes out convincingly and in crystal-clear, plain English,” said Jed Alpert, svp of marketing for 1010data. “The questions that arise are: What does a placement mean for a company? How does it affect the business? Does PR still help these days?”
We now have some answers, thanks to a survey fielded among 500+ CMOs, vice presidents of marketing, marketing directors and marketing managers by Bospar, a boutique technology PR agency.
When
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