Werner Herzog’s Latest Harrowing Film is a PSA Funded By AT&T

German filmaker Werner Herzog, a living legend who founded his production company in 1963 has put his heft behind a brutal, 35-minute public service announcement as part of AT&T’s It Can Wait campaign. The multi-facet initiative is designed to get people to stop texting while driving.  Herzog pulls you into personal stories of personal tragedy remarkably fast–there’s no action, no breaks and no way to hide from the issue when you watch and listen to his chosen subjects tell their stories.

“From One Second To The Next” will be distributed to more than 40,000 high schools in time for the school year.

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