Want To Reach Millennials? 'Social Dialogue Is Key'
Find a way to tap into a millennial's social network, both online and off.
New research from The McCarthy Group finds that 84 percent of millennials “don’t like or trust all forms of advertising.” (Chances are, there’s a big chunk of other demographics that would say the same.)
When asked to rate how much they trust advertising on a scale of 1 to 5, respondents (136 people, ages 18 to 34) gave an average answer of 2.2.
On the other hand, this group places a great deal of trust in their peers, averaging a trust rating of 4 on that same scale.
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