The Groupon Ads, Explained

The biggest loser on Super Bowl Sunday was likely Groupon with ads, including the one above, that offended. Likened to last week’s Kenneth Cole tweet debacle and dissed online, the ads made Groupon’s first pass at Super Bowl advertising seem like it would likely be their last.

Groupon chief exec Andrew Mason took to the company blog to explain the ads. (Updates after the jump.)

Mason writes:

We take the causes we highlighted extremely seriously – that’s why we created this campaign in partnership with many hallmark community organizations, for whom we’re raising money at SaveTheMoney.org.

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