If you consider Millennials to be screen-addicted serial tweeters who only want to interact with brands in the digital sphere and avoid real human contact at all costs, you’re in good company.
But you’re also incorrect.
According Mattersight Corporation’s recent survey of over 1,000 millennials, many in this age group actually prefer person-to-person interactions over digital options in most situations. In fact, rather than feeling like an anonymous username on the other end of a screen, they want to feel a brand understands and respects them as individuals.
“Despite growing up in the digital age, Millennials haven’t abandoned person-to-person contact,” said Mattersight CEO Kelly Conway.