Our headline is a bit of an exaggeration, but it made you click–just like a good share of the barely-believable stuff you read on Twitter that turns out to be totally untrue.
A report published this week in The New Scientist (registration unfortunately required) found that 25 percent of all tweets sent are “not credible.”
This might not come as a surprise to frequent tweeters. If you spend any time diving into the 140-character rabbit hole, you will quickly realize that people post false information all the time for various reasons (curiosity, ignorance, a genuine desire to mess with people’s heads, etc.).
But PR folks can easily see why this is a problem.