STUDY: How Do Women Really Feel About the Word 'Bossy?'

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This is a pre-Lean In pic

Facebook exec/Lean In founder Sheryl Sandberg‘s “Ban Bossy” campaign used Beyoncé to do the thing she does best: start a conversation. In the process, it inspired praise and backlash among men and women alike.

Viral videos aside, how do American women really feel about the word and the sentiments behind it? SheSpeaks, a “social activation and consumer insights platform” that specializes in helping brands connect with women, recently conducted a survey on the topic–and its findings may surprise you.

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