STUDY: Clients Should Get Aggressive to Defend Their Reputations on Facebook

Research from Penn State/University of Texas at Arlington.

FACE!

The rants of anti-vaxxers, tinfoil hatters, and legitimately concerned citizens have more influence than you might think…on Facebook.

Conclusions of a new study published in Corporate Communications: An International Journal should serve as a wake-up call of sorts: negative Facebook posts about clients can quickly damage their reputations.

The paper (full version available here for subscribers) more specifically concerned user generated commentary on the Facebook pages of businesses.

From head researcher Michel M. Haigh, who came up with the idea for the study along with Shelley Wigley of the University of Texas at Arlington:

“We found that negative, user-generated Facebook posts significantly impact stakeholders.”

Here’s

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