(Unsurprising) STUDY: We Don't Read Newspapers Like We Used To

First, it was the advent of the Internet. Then, newspaper circulation began decreasing. Next, some other stuff happened, followed by a big gender inequality kerfuffle over at The New York Times. Suddenly, as if out of the blue, the Newspaper Association of America (NAA) has decided to unveil a blue-ribbon study that tells us something we already knew:

In today’s media landscape, readers are changing the way(s) they access and interact with newspaper media content.

Stunning, right?

With all of the newspapers erecting firewalls and then tearing them down for fear of scaring off the good reading folk, you would think publishers would learn that digital was not created to replace newspapers but to enhance them.

Since