QR Codes Are Making Their Way Into the Holiday Season

Over the past year or so, there’s been a lot of back and forth about QR codes. Are they a fad? Have we already moved on to the next thing? There answer to both is no.

Marketers are still learning about QR codes and see a great deal of value in using them. In fact, the thinking seems to go these days that if we spice up and bedazzle our QR codes, it makes the branding opportunity even better.

With the holidays upon us, two brands have just rolled out QR code programs.

Coca-Cola has partnered with the World