Progressive Responds to Controversy, Still Looks Very Bad

We aren’t privy to all the sad details of the growing Progressive Insurance PR scandal, but we can give you the basics as reported so far:

  • Progressive customer Kaitlyn Fisher died in a tragic 2010 collision
  • The other driver was ruled responsible; his insurance provider immediately settled for a very small sum in keeping with his policy
  • Because the other driver was “underinsured,” a special clause in Kaitlyn’s policy required that Progressive also pay the difference between his total and hers
  • Progressive refused to pay the full total due to Kaitlyn’s estate, forcing her family to take legal action (recent graduate Kaitlyn had considerable student loans due at the time of her death)
  • Under Maryland law, the Fisher family could not sue Progressive directly; their only option was to sue the responsible driver and then use the judgment as leverage against the company
  • The driver was deemed negligent; during the trial,...
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in