#PRFail: Newport Beach Marketing Director Fired Over LAX Shooting Tweet

If you are responsible for social media in any fashion, you strive to know what is trending in pop culture. That useless knowledge actually contributes to time-sensitive tweets and relevant posts. And then, there is what Jeff Soto, former marketing director for Newport Beach, Calif. did. 

You’ll remember the tragic shooting at Los Angeles International Airport (LAX) that left one agent dead and seven other travelers injured. While that left people reeling for days, Soto thought that would be a great opportunity to shill for his city and impress the corner office.