PR Win: Coca-Cola Suspends Ad Budget in the Philippines to Support Typhoon Recovery
Here’s that rare example of a massive and at times ethically challenged corporation doing something good not because it has to but because it can.
Last week Coca-Cola announced plans to suspend its advertising budget in the Philippines starting on November 18th and redirect that money to local recovery efforts after typhoon Haiyan (Yolanda) left much of the country in desperate need of humanitarian aid. While the company began distributing water immediately after the storm via The Coca-Cola Foundation Philippines, it initially planned to donate only “US$2.5
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