PR 'Jargon' to Avoid When Pitching Journalists (With Helpful Suggestions!)

We don’t know that journalists are the impatient jerks they’re made out to be, but we’ve been on both sides of this equation, so we get it.

Now we don’t want to go all negative on you guys and scare you into writing bland pitches, so we thought we’d re-work it a bit: Here’s a list of words and phrases you should try (for the most part) to avoid in your pitch messages, along with some alternative suggestions that we hope are helpful.

1. Starting pitches with “So…”: We realize that we do this with posts, but we’re a blog so we can get away with it.