3 Reasons Why PR Is at the Heart of Marketing Collaborations

This is a guest post by Ron Young is the founder and CEO of Shocase.

marketingThis is a guest post by Ron Young, the founder and CEO of Shocase.

Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content marketing and user experience, to name a few. The lines between marketing disciplines have blurred and there is no longer reason to label a great idea as PR, advertising or social. Consumers don’t care about these labels and neither should marketers. What marketers should care about is how to effectively bring these groups together to build trust with customers, enhance reputation, tell great stories and increase user engagement.

The

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