Pitching A Broadcast Story? Think Visual.

Here are tips on broadcast pitching from ABC VP Camille Edwards.

Camille.EdwardsIf you’ve got a big story, you’re probably thinking broadcast. We spoke with Camille Edwards, VP  and news director at WABC-TV for tips about pitching your story successfully. Edwards manages a team of about 200 covering the tri-state area and the five boroughs of New York City.

“It has to be visual,” Edwards said, right off the top. “To not have thought about this is problematic.”

For PRs, this means designing campaigns with visuals in mind. Some programs will lend themselves to good visuals.

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