One Crucial PR Takeaway from 'Mad Max: Fury Road'

Movie directors approach “rebooting” a film franchise in different ways.

There is the prequel, which often lays out the history of a beloved property prior to the point where the saga began many years before. Regretfully, those usually only score big for the original movie homers (see “Star Wars: The Phantom Menace” and try to forget all things Jar-Jar).

Conversely, there is also the sequel for those times when director or a studio thinks it would be a good idea to start the adventure again in “real time.”