Mitt Romney, De-facto Spokesman for Mormonism; Or, How the LDS Manages PR Like a Corporation

Yesterday’s failed attempt to “swift boat” Mitt Romney gives us the perfect lead-in to look at what the candidate means to the Mormon Church, or Church of Jesus Christ of Latter Day Saints (LDS).

The ho-hum press conference yielded just a dozen reporters, not 300 as promised and only one mainstream placement (the WashPost blog linked above). However, if you look at the slew of comments generated, Romney’s religion elicits confusion and debate whenever mentioned.

We took the time to speak to a Mormon and do a bit of homework.

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