Mattel CEO 'Resigns' After Soft Barbie Sales

Maybe girls just aren't that into Barbie anymore?

Bryan Stockton, the CEO and chairman of Mattel has resigned from both positions after the company reported a 59 percent decline in profits. (The Guardian says he was fired.) A big part of that were the soft sales of Barbie, the company’s iconic doll.

Mattel was the largest toy company in the world until Lego took that title. Over the past year-plus, the numbers have been on a steady downward trend.

“In 2009, Barbie accounted for more than quarter of all doll sales in the US, but that had fallen to 19.6%

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