Lululemon Founder Still Doesn't Know How to Talk to Media
The client from Hell is back in a big way
We all remember Chip Wilson, founder/CEO of Lululemon, for his poorly chosen comments about the sheerness of his own company’s pants — which might not be appropriate for “some women.”
In December of 2013, the company tried to repair its reputation by replacing Wilson with another dude, and Carreen Winters of MWW discussed how Lululemon might bounce back.
But what about Chip Wilson himself?
We got an answer to that question via a profile/rehab piece in the latest New York Times Magazine. Wilson seems to have forced writer Amy Wallace to go rock climbing with him:
“For the climb up Grouse Grind…he’d brought along a publicist — also bedecked in Lululemon — from Sphere Consulting, a top Washington public relations firm.”
So
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in