Location-Based Gaming Apps Reaching Out to College Students
Location-based social apps are making a push to attract college students, with SCVNGR, a Google Ventures-backed app, making the biggest push of all.
According to Mashable, Foursquare launched its Foursquare for Universities program a couple of weeks ago, and both Whrrl and Gowalla are making inroads with co-eds.
But SCVNGR is going the extra mile, partnering with 350 universities, and setting up scavenger hunts to help students acquaint themselves with a new campus, encourage participation in campus events, and more.
SCVNGR University Specialist Christina Dorobek attributes the company’s emphasis to founder and CEO, 21-year-old Seth Priebatsch, who developed the technology while at Princeton.
“He
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