LEGO Hits Jackpot with 'Controversial' Line for Girls
Toy-makers crossing the gender barrier by marketing “boy toys” to girls and vice versa has been all the rage lately (remember the Easy-Bake Oven for boys?). But does this sort of often controversial rebranding pay off? In the case of LEGO‘s girl-geared LEGO Friends, the answer is a resounding “yes!”
Full disclosure: I’m a girl. I also played with LEGOs. But apparently, there weren’t quite enough block-building little girls like me, so LEGO decided to create a line of toys geared exclusively to tots of the female variety.
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