Junk Food Brands Target Kids with Mobile Games
A few short years ago, the concept of advertising in video games would have seemed a little ridiculous. But now these sorts of in-game promos are everywhere—and with good reason. Some of the most popular downloadable games for young kids are nothing but interactive candy ads.
Today’s tikes spend more time playing games than they do watching TV, so apps like “Cookie Dough Bites Factory” and “Icee Maker” are extremely effective ways to familiarize them with brands.
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