How Much Is That 'First Kiss' Video Really Worth?

Sorry, Mr. President: the winner of this week’s viral video contest is Wren’s “First Kiss”. Here it is, in case you gave up the Internet for Lent:

While The New York Times analysis of the piece does offer a little background (it was sponsored by Style.com in an effort to promote smaller brands, the “strangers” were all models and actors wearing Wren products, etc.), the why and the how much are a little trickier…