Here's How LEGO Won the Oscars
LEGO's Senior Director of Brand Partnerships talks shop.
First a confession: we saw several of this year’s Best Picture nominees, and we didn’t enjoy any of them as much as The LEGO Movie.
A few years ago, another comms blog asked the question, “Why do LEGO’s PR stunts get such great media coverage?” We think we can answer that one: they’re well-produced, masterfully performed, and topical.
This year’s Oscars stunt was a perfect example. One of our PR contacts called it the best “start-to-finish immersive media” campaign in recent memory, noting that it tied perfectly to the film’s own message about NOT just following the leader (a sentiment that happens to define the LEGO brand).
In case you missed it, the Internet was disappointed when the movie didn’t get any major nominations.