Gov. Mike Pence Tries, Fails to Defend His Own 'Religious Freedom' Law

Case study in poor media training.

Mike-PenceIt’s been a rough week for Indiana Governor Mike Pence. After signing what’s called a “religious freedom” act in order to shore up his support among social conservatives ahead of a potential presidential run, Pence received overwhelmingly negative media coverage as companies like Yelp, Salesforce, Angie’s List, and the NCAA expressed concern about whether the law effectively legalized discrimination against LGBT individuals.

Apple CEO Tim Cook tweeted about a similar law passing in Arkansas, and he followed with a Washington Post op-ed in which he called the precedent “dangerous” and categorized the law as “pro-discrimination.”

Pence

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in