General Mills Completes Its Reversal on Arbitration Terms

In the final chapter of a brief three-part exercise in damage control, General Mills has completed its 180-degree reversal on a failed plan to prevent future class action lawsuits by forcing consumers to resolve complaints via private arbitration.

After refusing to comment on a New York Times story that speculated as to whether the new terms would have forbidden all fans and followers from filing suit, the company attempted to clarify before dumping the effort entirely.

Over the weekend, GM’s director of external communications issued a statement in the form of a blog post which nicely demonstrates the difficulty of turning legal terms colloquial.

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