Facebook PR "Punks" TechCrunch

It looks like Facebook PR is getting sick of bloggers and reporters who don’t call them to fact check before writing stories, specifically the popular blog TechCrunch. In a post late yesterday, titled “Yeah Ok, So Facebook Punk’d Us,” editor Michael Arrington lays out how TechCrunch reporter Jason Kincaid fell for a Facebook PR prank.

Long story short, Facebook added a fake feature, “Fax This Photo” below all pictures, that only TechCrunch employees could see. Noticing the new feature, Kincaid emailed Facebook for comment.

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