Emotions and Advertising: How We Connect to Brands

This is a guest post by Kelly Fong, a content editor at 2U.

polar-bearThis is a guest post by Kelly Fong, a content editor at 2U.

The other day, I clicked on a social media post captioned “You have to watch this,” and started to wonder: What makes a campaign go viral? How did I go from reading the news to watching a fireman save a kitten on YouTube, and why is it that this particular ad received more than 27 million views and a similar ad didn’t? I decided to dig a little deeper to understand why this happens and how campaigns become so wildly popular.

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