Edelman Launches a Global Practice, Reveals Results of goodpurpose Study
Edelman has launched its eighth global practice, Business + Social Purpose, which will bring together the CSR, sustainability, and citizenship areas under one umbrella. The new practice will be led by global practice chair Carol Cone, who will work with regional leaders and 125 staffers to serve companies, NGOs, nonprofits, and other organizations.
The practice will provide services including brand and corporate citizenship strategies, reputation and image management, and sustainability. Clients include Adobe, Brita, PNC Financial Services, and Southwest Airlines.
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