Edelman Hires BBC Vet Richard Sambrook as First Chief Content Officer
In a move that backs up Edelman CEO Richard Edelman’s stance that brands will continue to morph into media companies, the agency has hired its first Chief Content Officer.
Richard Sambrook, the BBC’s Director of Global News and a member of the BBC’s Management Board for the last ten years, will join Edelman in May.
“Companies are going to have a harder time penetrating that authority media because reporters are getting less space. Therefore companies are going to have to do a more extensive job of putting out their story through their own websites and other channels.
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