Changes at the Gap to Improve North American Business Numbers
Clothing retailer the Gap announced changes to its marketing and organizational structure in order to improve business results in North America. Of course, the Gap’s logo debacle is now the stuff of legend. With these changes, the company is tying its business numbers to branding and marketing improvements.
Yesterday it was announced that Marka Hansen, president of the company’s North American division and the exec who played a major role in the logo redesign, was ousted.
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