Blackberry Thinks Your iPhone is Worth $550
Quick Quiz: How many people in your office use a Blackberry?
The answer to that question illustrates the problem the brand has experienced for the better part of a decade.
Blackberry has struggled to maintain its market share while both Android and Apple technology get to enjoy the spoils of their own success. Enter CEO John S. Chen, who thinks his marketing budget would be best spent paying for your existing phone.
Interested?
According to VentureBeat, the BlackBerry Passport Trade-Up Program will start on December 1 and end February 13, and it doubles as a plea for iPhone users to upgrade to a BlackBerry Passport.
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