Updated with the clip above and additional detail.
APCO Worldwide has acquired StrawberryFrog, an independent ad agency based in New York.
StrawberryFrog’s clients include P&G (also an APCO client) and Beam, Inc., the spirits company behind brands like Jim Beam and Maker’s Mark. According to the Wall Street Journal, StrawberryFrog has earned $10 million in revenue from its U.S. operations.
The story also notes the amount of cross over between advertising and PR these days, something that’s been illustrated in our twice-weekly Roll