Ad Agency Run by High-Schoolers Lands First Paying Client

In the advertising world, the teenage demographic is perhaps the most highly-sought-after group of consumers; agencies use everything from focus groups to research consultants to figure out how to best reach the youth of our nation.

But how can a company be sure that their campaign truly speaks to teens? Well, they could let teens create and execute that campaign themselves, couldn’t they? That’s what PBS decided to do when they hired IAM Advertising, an ad agency run by students from the Innovation and Media High School in Brooklyn, NY.

IAM

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in