6 Unique Trends in Summer Movie Marketing

Whether through advertising, public relations or journalism, digital communications play a crucial role in movie marketing. Movies, popcorn and fireworks are all hallmarks of the quintessential, carefree summer vacation. Even in the working world, people turn out in droves to see movies during the summer. Why? The answer is scheduling. It’s when many major movies premiere, and there’s even a term for it: summer blockbusters. And there are some big movies premiering this summer, from last month’s Jurassic World to this month’s Minions.

But