5 Questions on the Future of the Press Release
For Anna Campellini, head of strategy at crowdsourcing company Vizy.
Everyone has an opinion about press releases. Depending on who you ask, they’re either DOA or — if you consult Google — increasingly relevant to today’s pressed-for-time consumer.
There’s no doubt, however, that the old school text-only release is evolving. For more on that topic, we spoke to Anna Campellini, head of strategy at Vizy — an Italian company that literally crowdsources multimedia press releases.
Here, for example, is a “video release” created last December to promote the release of client BlackBerry’s new “classic” model.
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