10 of 2014's Top Reputation Winners

That’s all well and good, but what about the brands that did the best job in terms of improving their own reputations last year?

Thankfully, the annual YouGov brand index came out this week to help us answer that question. We were particularly interested in 2014’s “top buzz improvers,” or brands whose rankings in the game of public perception increased most dramatically over the past twelve months, and the overall list of most esteemed brands in the United States.

A side note before the list: some may take issue with YouGov’s methodology, which amounted to asking participants whether they’d heard anything about a given brand over the past two weeks and whether that general sentiment was positive or negative.